About Us
Mission
Our mission is to empower small and medium business owners by providing deep financial statement analysis that maximize profitability, optimize capital, and strengthen long-term enterprise value to enable confident decisions, stronger performance, and sustainable growth.
Vision
Our vision is to help small business understand and use financial information, elevating financial statement analysis from reporting to a powerful driver of strategy, growth, and long-term value creation.
Meet Your Guide
Merlyn Frederick, CPA, MBA
Merlyn is a Certified Public Accountant (CPA) with an MBA and has worked in public and private accounting and finance for over 25 years.
As a fellow entrepreneur, Merlyn understands the challenges of running a business and provides monthly practical, growth-focused guidance that focuses on your personal and business goals and results.
She helps small business owners gain better clarity and understanding of their financial statements, optimize cash flow, and maximize working capital.
She founded Cross Road Advisory to connect the multifaceted world of finance and the real needs of small business. She is a fixer and will help you improve business processes to drive impact.
At Cross Road Advisory, we guide you to take charge of your business and achieve your business goals with confidence.
Our Values:
We aim to improve the lives of business owners and their families. We are committed to helping our clients achieve profitability through sound strategic decisions.